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Last updated: July 23, 2026

Advertising Terms and Conditions

1. Introduction and Acceptance

These Advertising Terms and Conditions ("Advertising Terms") govern your use of the kratkinovini self-serve advertising platform (the "Ad Platform"), operated by DAIT Tech LTD ("we", "us", "kratkinovini"). They apply to any person or entity that creates an advertiser account, submits a campaign, or purchases advertising through the Ad Platform (the "Advertiser", "you").

By creating an advertiser account, submitting a campaign, or otherwise using the Ad Platform, you agree to these Advertising Terms, our Advertising Policies, our Terms of Service, and our Privacy Policy. If you are entering into these Advertising Terms on behalf of a company or other legal entity, you represent that you have authority to bind that entity.

2. Eligibility and Advertiser Account

  • You must be at least 18 years old and act in a business or professional capacity.

  • You agree to provide accurate, current, and complete registration and billing information (including your legal name, address, and VAT identification where applicable) and to keep it up to date.

  • You are responsible for all activity under your account and for maintaining the confidentiality of your login credentials. Notify us immediately of any unauthorized use.

  • We may request supporting documents (for example, proof of identity, business registration, or licenses) before approving your account or specific campaigns, particularly for restricted categories.

3. The Advertising Service

The Ad Platform is a self-serve service that lets you create advertising campaigns, upload creatives, set targeting, scheduling, and budgets, and submit them for delivery on kratkinovini properties. We currently offer visual (image) ad placements and audio ad spots. The available formats, placements, and specifications are described in the Ad Platform and may change over time.

All campaigns and creatives are subject to review before they are served (see Section 4). We do not guarantee that any ad will be accepted, served, or delivered in full.

4. Campaign Review and Approval

Every campaign, creative, and destination URL is reviewed against our Advertising Policies. Following review we may, at our sole discretion:

  • approve the campaign for delivery;

  • reject a creative or campaign, with a reason provided to you;

  • request changes or additional supporting documents; or

  • pause or remove an ad that is already running.

A material change to an approved ad — including a change to the destination URL or the creative — requires re-review before the ad resumes serving. Approval of an ad does not waive our right to remove it later if we determine it violates our policies or applicable law. We are under no obligation to run any particular advertisement.

5. Creatives, Content, and License

You are solely responsible for your creatives, ad content, and the landing pages they link to. You represent and warrant that you own or have all necessary rights, licenses, and permissions to use and display your creatives and destination content, and that they do not infringe any third-party rights or violate any law.

You grant us a non-exclusive, worldwide, royalty-free license to host, store, reproduce, resize, transcode, and display your creatives and associated assets solely as necessary to review, serve, and report on your advertising during the term of your campaigns and for a reasonable period afterward for record-keeping and audit purposes.

6. Pricing, Billing, and Payment

  • Pricing. Prices are those displayed in the Ad Platform at the time of booking. Visual placements are billed on a viewable cost-per-mille (CPM) basis — that is, per one thousand viewable impressions, as measured by us. Audio ad spots are billed per booked slot. We use recognized viewability principles to determine which impressions are billable.

  • Prepaid balance. The Ad Platform operates on a prepaid model. You add funds to your advertiser balance, and campaign spend is deducted from that balance as your ads are delivered.

  • Payment. Payments are processed by our third-party payment processor. Your card and payment details are handled by that processor under its own terms; we do not store full card numbers on our systems.

  • Taxes. Prices are exclusive of VAT and other applicable taxes, which will be added where required under Bulgarian and EU law. You are responsible for any taxes arising from your use of the Ad Platform, other than taxes on our income.

  • Invoices. We issue VAT invoices for your purchases in accordance with applicable law.

7. Promotional Credits

We may from time to time offer promotional credits. Unless stated otherwise, promotional credits are discounts applied to eligible spend only, have no cash value, are non-transferable and non-refundable, may expire, and may be applied after your own funds. We may withhold, revoke, or reclaim promotional credits that are obtained or used in breach of their conditions or these Advertising Terms.

8. Delivery and No Guarantee of Results

We aim to deliver your campaign within the budget, targeting, and schedule you set, but we do not guarantee any specific number of impressions, clicks, conversions, reach, placement, or commercial result. Delivery depends on factors such as available inventory, your targeting, budget, bid, and competing demand. Where a campaign cannot be fully delivered, only the delivered, billable activity is charged.

9. Measurement and Anti-Fraud

We monitor advertising traffic for invalid, fraudulent, or non-human activity. We may withhold delivery, and we may credit back or reverse spend that we reasonably attribute to invalid activity. Our own measurement and logging of impressions, viewability, clicks, and spend are the authoritative basis for billing and reporting.

10. Refunds and Cancellation

  • You may pause or cancel a campaign at any time through the Ad Platform. Delivered, billable activity up to that point is non-refundable.

  • Audio ad spots that are booked are subject to lead-time and lock-out windows described in the Ad Platform; cancellation may not be possible within those windows.

  • Unused prepaid balance may be refunded on request, subject to deduction of amounts already spent, non-refundable promotional credits, and any applicable fees or taxes.

  • The Ad Platform is a business service that we begin to perform immediately upon your campaign submission. To the extent any statutory right of withdrawal would otherwise apply, you request and consent to immediate performance and acknowledge that the right of withdrawal is lost once the service has been fully performed.

11. Suspension and Termination

We may pause, suspend, or terminate your account or any campaign, with or without notice, if you breach these Advertising Terms or our Advertising Policies, fail to pay, engage in fraudulent or abusive activity, or where required by law. You may close your advertiser account at any time. On termination, running campaigns stop serving, unused prepaid balance is handled as set out in Section 10, and any provisions that by their nature should survive (including Sections 5, 9, 12, 13, and 17) survive.

12. Your Warranties and Indemnity

You warrant that your advertising, creatives, targeting, and landing pages comply with these Advertising Terms, our Advertising Policies, and all applicable laws and regulations, and that you hold all rights necessary to run them. You agree to defend, indemnify, and hold harmless DAIT Tech LTD and its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or related to your advertising, your creatives or landing pages, or your breach of these Advertising Terms.

13. Disclaimers and Limitation of Liability

The Ad Platform is provided on an "as is" and "as available" basis without warranties of any kind, express or implied, including any warranty of merchantability, fitness for a particular purpose, or that advertising will achieve any particular result.

To the maximum extent permitted by law, our total aggregate liability to you arising out of or relating to the Ad Platform or these Advertising Terms shall not exceed the total amount you paid to us for the affected advertising in the three (3) months preceding the event giving rise to the claim. We shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, data, or goodwill. Nothing in these Advertising Terms limits liability that cannot be limited under applicable law.

14. Data Protection

Each party will comply with applicable data protection laws, including the GDPR. We process your advertiser account and billing information as described in our Privacy Policy. You are responsible for ensuring that any personal data reflected in your creatives or targeting is used lawfully and with all necessary consents.

15. Advertising Transparency

In line with Article 26 of the Digital Services Act, ads served through the Ad Platform are clearly labeled as advertising, and users can access information about who paid for the ad and the main parameters used to show it to them, presented on the ad itself. You agree that we may display your identity as the advertiser (or that of the entity on whose behalf you advertise) in that transparency information.

16. Changes to These Advertising Terms

We may modify these Advertising Terms from time to time. If a change is material, we will provide reasonable notice before it takes effect. Your continued use of the Ad Platform after the changes take effect constitutes acceptance of the revised Advertising Terms.

17. Governing Law and Jurisdiction

These Advertising Terms are governed by the laws of the Republic of Bulgaria, without regard to conflict-of-law principles. Any dispute arising out of or relating to these Advertising Terms or the Ad Platform shall be subject to the exclusive jurisdiction of the courts located in Varna, Bulgaria.

18. Contact